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If every t-shirt purchase  between now and #COP26 switched  to a clean, green one, we could reduce our carbon emissions by hundreds of tonnes! 

We CAN stop and change course

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The truth about our clothing

Introducing:

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Probably the cleanest, greenest t-shirts in the world. 
every element of the supply chain is covered with leading certification

  • GOTS organic Fairtrade Foundation certified cotton for t-shirts

  • All factories involved in production certified to SA8000 standards

  • Organic cotton farm certified

  • Because 100% of cotton is certified, energy in production reduced by 91%

  • No harmful chemicals are used in manufacture

  • Waste water is re-used

  • Garments manufactures in windmill powered facilities, producing 4 times as much energy than is used

  • Surplus energy is sent to the network for the benefit if local communities and this reduces CO2 emissions

  • Waterless t-shirt printing inks that are free of heavy metals, formaldehyde and Alkylphenol Ethoxylates (APE), so are non-hazardous, non-toxic and biodegradable

  • Product embroidery uses gold standard threads, coloured with REACH dyes, and patented dyeing process that reduce water use by 60% by using re-cycled water

  • Embroidery threads also carry OEKO-Tex certification

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The Goal

  • 100billionSTOP invites you to switch to clean clothing.

  • Our goal is to stop 100 tonnes of CO2 emissions by averting fast fashion purchases to clean ones.

  • Here's how we'll do it;

STOPS

200 of these 

  1 tonne of CO2

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Measuring the impact of our clean, green t-shirts


We seek to demonstrate the sizeable and beneficial impact we can have on the environment, when we collectively switch at least 1 of our purchases to clean clothing.
Our brand goals:

20k

NUMBER OF TREES PLANTED

50m

LITRES OF WATER SAVED

100

TONNES OF CO2 EMISSIONS STOPPED

10k

ITEMS AVERTED FROM LANDFILL